The marketing activity on WhatsApp is undoubtedly one of the most effective and profitable. However, it is very important to respect some good practices to avoid being banned by WhatsApp.
First you need to remember that WhatsApp only bans spammers accounts if there have been reports from users. So the most important thing is to have the right behavior towards the customers who receive our messages.
We encourage our customers to use the bulk messages sender to communicate with their customers. But we also recommend to not send unsolicited (spam) messages.
We aren't responsible of the abusive usage that violates WhatsApp terms that might eventually ban your WhatsApp account(s). Our system is designed to minimize risk from getting banned by WhatsApp when sending bulk messages, but there is a risk that we cannot control when users report you as an spammer. If you send too many unsolicited messages to random users, your account might be banned after a while, since users can manually report your account to WhatsApp as spammer. This may cause your account getting banned. We strongly encourage our customers to send legit messages that users are reasonably expecting to receive.
Basically, it would be better not to send messages to those who don't know us and don't know our brand or our company.
However, it is obvious that in order to expand our audience and increase the number of customers we must also send messages to those who aren't yet our customers.
It is important to find ways to send messages to those who don't know us and at the same time reduce the risk of being reported as a spammer.
Best advice 😉
The best way to do this is to include in your message the possibility for the customer to tell you that he no longer wants to receive your messages. In this way the customer is not encouraged to report your number as spam, on the contrary, he is given the opportunity to give his opinion and to express his desire to stop communications.
Let's see an example.
Let's sum up what is the right behavior to have to avoid being reported and banned on WhatsApp.